Visa Says You Can Buy Almost Anything, Except Crypto Currencies

The news this week is that several banks in the USA and the UK have banned the use of credit cards to purchase crypto currencies (CC’s). The stated reasons are impossible to believe – like trying to curtail money laundering, gambling, and protecting the retail investor from excessive risk. Interestingly, the banks will allow debit card purchases, making it clear that the only risks being protected are their own.

With a credit card you can gamble at a casino, buy guns, drugs, alcohol, pornography, everything and anything you desire, but some banks and credit card companies want to prohibit you from using their facilities to purchase crypto currencies? There must be some believable reasons, and they are NOT the reasons stated.

One thing that banks are afraid of is how difficult it would be to confiscate CC holdings when the credit card holder defaults on payment. It would be much more difficult than re-possessing a house or a car. A crypto wallet’s private keys can be put on a memory stick or a piece of paper and easily removed from the country, with little or no trace of its whereabouts. There can be a high value in some crypto wallets, and the credit card debt may never be repaid, leading to a declaration of bankruptcy and a significant loss for the bank. The wallet still contains the crypto currency, and the owner can later access the private keys and use a local CC Exchange in a foreign country to convert and pocket the money. A nefarious scenario indeed.

We are certainly not advocating this kind of unlawful behavior, but the banks are aware of the possibility and some of them want to shut it down. This can’t happen with debit cards as the banks are never out-of-pocket – the money comes out of your account immediately, and only if there is enough of your money there to start with. We struggle to find any honesty in the bank’s story about curtailing gambling and risk taking. It’s interesting that Canadian banks are not jumping on this bandwagon, perhaps realizing that the stated reasons for doing so are bogus. The fallout from these actions is that investors and consumers are now aware that credit card companies and banks really do have the ability to restrict what you can purchase with their credit card. This is not how they advertise their cards, and it is likely a surprise to most users, who are quite used to deciding for themselves what they will purchase, especially from CC Exchanges and all the other merchants who have established Merchant Agreements with these banks. The Exchanges have done nothing wrong – neither have you – but fear and greed in the banking industry is causing strange things to happen. This further illustrates the degree to which the banking industry feels threatened by Crypto Currencies.

At this point there is little cooperation, trust, or understanding between the fiat money world and the CC world. The CC world has no central controlling body where regulations can be implemented across the board, and that leaves each country around the world trying to figure out what to do. China has decided to ban CC’s, Singapore and Japan embrace them, and many other countries are still scratching their heads. What they have in common is that they want to collect taxes on CC investment profits. This is not too unlike the early days of digital music, with the internet facilitating the unfettered proliferation and distribution of unlicensed music. Digital music licensing schemes were eventually developed and accepted, as listeners were OK with paying a little something for their music, rather than endless pirating, and the music industry (artists, producers, record companies) were OK with reasonable licensing fees rather than nothing. Can there be compromise in the future of fiat and digital currencies? As people around the world get more fed up with outrageous bank profits and bank overreach into their

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LEGO: The End of Life Is the Start of Profits

As a casual LEGO collector I always keep an eye out for sets that are worth investing in. Obviously the intention and goal of LEGO investing is ultimately to make a profit. Therefore it is crucial for the casual investor to maximize their investment dollar which is usually achieved only after a set is retired, or in LEGO parlance, reached its end of life (EOL). It is no secret that the single biggest factor in LEGO investing and set appreciation is EOL. In simplest terms, no EOL no profit.

For the LEGO investor nothing is more eagerly anticipated and perhaps simultaneously dreaded than the three letters: EOL. For many casual LEGO investors EOL comes far too fast and for others far too late. Many times EOL comes quite unexpectedly. One day a set is seemingly there and the next it is “Out of Stock” or “Call for Availability”. Neither is good if you are the LEGO investor on the outside looking in. There are many EOL theories and prognosticators to be found online with varying claims of purported LEGO sources and inside information. Amidst all the speculation one thing is sure: unless you work for The LEGO Group (TLG) and have actual product life cycle knowledge, it is all just pure speculation and educated guesses. Regardless of this fact, it is nevertheless fun and potentially profitable to engage in this activity. Virtually every LEGO investor does it. Historically TLG uses a maddeningly and infinitely flexible two year EOL rule where many sets see their production run end. I like to sum up the phenomenon with three main EOL categories or scenarios which I call: exception, perception, and deception.

Missing out on a great LEGO set is a gut wrenching feeling that happens all too often for the casual LEGO investor. The two year rule is nothing more than a vague LEGO barometer for when a set might go EOL. As with almost every rule there are exceptions-in this case many exceptions! Attempting to identify a bright line EOL rule is a true fool’s errand. The following examples are but a few exceptions to the LEGO two year EOL rule. The first and perhaps most extreme EOL exception would be the Holiday Train set (10173). It was available for only one meager holiday season in 2006 and then poof. The original RRP in 2006 was $89 and today it is valued at upwards of $300. Granted this was special occasion set, but still that short a lifespan is a tough pill to swallow if you had any hope of acquiring it. Another notable exception set that many casual investors may have missed out on is the Trade Federation MTT (7662) which was released in late 2007 for $99 and went EOL in late 2008 with just a little over one year in production. The value of this set today is nearly $400, which is whopping 285% increase. One other lofty example of an EOL set exception to the two year rule is the VW Beetle (10187) released in 2008 and reached EOL status in December of 2009 for a total lifespan of less than 20 months. The original RRP was $119 and the current value today is listed at about $350, a nearly 200% increase. Unfortunately there are many more sets that fit into the exception category, like Market Street (10190) and Grand Carousel (10188) to name just two. Both of which make me feel like kicking myself for missing! These exceptions to the EOL rule highlight the perils and pitfalls of LEGO investing and any investors that snatched up these exceptions to the two year EOL rule were very fortunate indeed.

So we looked at a few exceptions to the two year EOL guideline, now onto the bulk of the rule. It stands to reason that a rule should have a large number of examples that support it. In other words for exceptions to exist there must be a collective perception of what is supposed to happen. There are numerous examples of the two year EOL rule that, if observed, still allowed casual investors to make a tidy profit. A favorite set of mine that falls into this category is The Eiffel Tower (10181). Released in late 2007 and going EOL in late 2009, this set is a great example of an almost exact two year production run. The original RRP for The Eiffel Tower was $199. The current value now stands at an impressively tall $850 which translates to a not too shabby 326% increase. Another fine example of a great investment set with a routine two year production life is Jabba’s Sail Barge (6210). This awesome set was released in 2006 with a modest RRP of $75. Today this set typically commands a price exceeding $400 which equates to a 445% increase on investment. Perhaps the holy grail of the LEGO modular world and the best example of the two year production life cylce was set 10182 Café Corner. Café Corner lasted a full two years from 2007 to 2009. The mind boggling original bargain RRP of $139 has now ballooned to a staggering $1,136, for a 700%+ increase in value! Other notable sets that fall squarely within the two year EOL sweet spot are the Taj Mahal (10189); the Green Grocer (10185); The Millennium Falcon (10179); Vader’s TIE Advanced (10175) and loads more. It is hard to claim any surprise or generate much sympathy for missing out on any set that stuck around for at least two years. Two years represents the common perception of the average LEGO production lifespan and is often the determining factor when facing an investment purchase of different sets: go for the set that is the furthest along in its production run and you are usually safe. That is unless you are the victim of LEGO deception.

LEGO deception is nothing more than those sets that have outlived their welcome for the casual investor yet simply refuse to die a natural death. That is not to say that the general public agrees with that sentiment; in fact they obviously do not or else these sets would not still be hanging around years after their debuts. A perfect example of EOL deception is the Medieval Market Village (10193). This set came out in 2008 and is still available today. Currently LEGO Shop at Home (S&H) lists this set as not being available until August of this year. Does this mean it is finally nearing EOL? The two year EOL rule would dictate this result but this set seems to have some strong legs and remains very popular. It may still have some life left in it. The original RRP of $99 is still an outstanding deal. The current value is listed at about $92 which is a 6% decrease from RRP. Interestingly the value of this set has actually increased 6% over the last month. It seems like investors might start to realize some modest gains in the next 6 months if it does end up going EOL this summer or fall. Another set that is still available long past the two year EOL rule is the Fire Brigade (10197). This set was released in September 2009 and was thought to be a likely candidate for EOL at Christmas 2011! As of today it is still going strong with no signs of letting up, even after the release of the modular Town Hall in March. There has been much speculation surrounding the modular theme and how many different active sets it can support at any given time. For several weeks this spring most major outlets did not have the Fire Brigade in stock, including S@H and Amazon. This led to a small bubble in value that has since popped and has now returned to near original RRP. Finally, one cannot ignore the biggest and most extreme example of LEGO EOL deception: The Death Star (10188). For many casual LEGO investors it was this set that brought them out of their Dark Ages. So it is somewhat ironic that this set is still available four years later! In fact it is still a LEGO best seller on Amazon, even with a massive RRP of $399. Unfortunately the current value is “just” $383 and certainly does not mirror the impressive fire power of the real and fully operational Death Star it so wonderfully emulates.

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The Importance Of Investing in A Dry Cabinet

If you are having trouble protecting your MSD(moisture sensitive devices) from humidity related damages, you are on the right page. In this article, we are going to shed some lights on the importance of electronic dry cabinets.

Basically, a dry cabinet is an enclosure that can keep electronic components from getting exposed to excessive moisture environment. People use these when they need to put their moisture sensitive products into low humidity environment.

We know that excessive moisture can damage specific products, such as PCB,IC,chips,optical products,precision instruments. Since moisture can have a negative impact on the device performance and cause malfunction in some cases, it’s important to keep them in a place where these problems won’t occur.

Without further ado, let’s find out why you may want to invest in a dry cabinet to meet your needs.

Importance of investing in a Dry Cabinet

Why do professional manufacturers use a dry cabinet to store their MSD? The short answer is, they want protection against fungus. As a matter of fact, fungus is the worst enemy of electronic manufacturing process. It’s not easy to remove fungus and it can also cause damage and great economic loss to the products.

The problem is that fungus and humidity can directly cause damage and cracking inside electronics and other moisture sensitive materials. This can happen if you store the electronics and don’t take any measures to protect it from unwanted stuff, such as fungus and humidity. As soon as fungus grows, you won’t be able to stop it from spreading fast.

If you think you can clean the fungus from PCB boards, you need to think again. The reason is that it can have a damaging effect on the small components on PCB boards and too much works with excessive labor cost,Therefore, we don’t recommend that you go this route.

Often manufactures who have access to dry cabinets end up storing their components in exposed workshops,Typically, fungus tends to thrive in these areas because of high humidity. Generally, these people live in areas where humidity remains high throughout the year.

Keep in mind that these can be a great choice for electronic and semiconductor manufacturers.Make sure that the equipment you have stored is free of dust and water vapor. And this can be done only if you invest in a good dry cabinets. These devices can be configured to control humidity and prevent it from crossing the line.

Bonus Tips:

If you want to store your MSD (moisture sensitive devices) into dry cabinets, make sure you choose an optimal humidity point,don’t keep the humidity level too low or too high.

Dry modules is also very essential,if the dry module lifespan is short,then you have to replace it once two years or three years,it will cause high cost and much time.

Often, it costs a hefty sum of money to get the fungus removed from your MSD. On top of this, the treatment may not be 100% effective. As a result, you may end up with long downtime.

Long story short, these are some of the reasons why you may want to invest in a good dry cabinet to store your expensive electronic equipment, such as cameras.

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5 Powerful Ways To Raise Your Online Profile

More businesses than ever are recognising the power of the online marketplace. The internet offers unrivalled opportunities to connect with potential clients and customers, share your message, and convert interest to sales.

But for many, the disadvantage has been that the online marketplace is crowded, even oversaturated. There is more competition than ever before, and standing out is a challenge.

Clarifying your mission, offering genuine value, and ensuring that you are highly visible, are all vital aspects of achieving success online.

That’s where the tips below come in! Here, we explore five powerful ways that you can raise your profile online and create a genuine connection between your business and its customers.

1: Collaborations

You can stand out in the online marketplace by joining forces with colleagues, peers, and complementary companies in your industry. You could run joint offers, discounts, or campaigns, as well as give interviews to local magazines or websites.

A collaborative, engaging approach tends to work very well online, as this is the perfect space for interaction between businesses and customers who may be all over the world!

Collaborating with others on a piece of content or specific project also means that when the time comes to promote your work, there will be several businesspeople immediately on hand to lead the promotional efforts – all of whom will have an interest in ensuring the work is seen by as many people as possible.

2: Search Engine Optimisation

The first and arguably most important aspect of standing out online can be summarised as SEO (Search Engine Optimisation).

When a potential customer types words related to your business into a search engine like Google, Bing, or others, search engine optimisation is what will help your company to be one of the first results! Appearing high up – even on the first page – of the search results can be crucial for attracting customers.

Search engine optimisation is one of the most powerful tools you can use to attract clients, achieve sales, and grow your business. This is because online search engines are now one of the first places that customers go when looking for specific products or services.

More companies than ever are recognising the value of search engine optimisation and investing in professionals who can create search engine optimised content for them that will generate huge amounts of traffic.

3: Social Media Campaigns

Social media platforms are a great way to generate interest in your business, engage potential customers, and convey your values and products in an interesting way. Standing out in this space can be challenging however, but carefully constructed social media campaigns can help.

Perhaps you are launching a new product, have a special offer coming up, or want to engage in discussions of a pressing industry issue.

In these cases, creating a week’s worth of related content designed to drive customers towards a particular product, service, or blog post on your website, could be especially helpful – teaching customers step-by-step how your business can support them and what assistance you can provide.

Don’t underuse social media by only posting fun or eye-catching material! Merge this approach with a strategic drive towards your products and services, while always conveying their value, and you will have a great chance of success.

4: Events

Consider holding special events – whether online or in-person – that can generate additional interest and engagement with your business. Live Q&As or product demos, for example, can be conducted completely online, while in-person events could include conferences or ceremonies, or speeches from industry experts perhaps.

Whether you choose to operate remotely or in-person, events can be a great way to do a launch, create a buzz, or educate customers on the value and uses of your products.

5: Awards

If your circumstances allow and it is appropriate for your business, consider giving awards or recognition to peers for delivering excellence in your industry; this could lead to collaborations and mutual growth with businesses who complement yours.

If you run a travel business, consider reaching out to a market-leading travel insurance company, for example. Or if you run a stationery business, how about connecting with an art materials supplier?

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Source of Site Traffic That Can Help You Get Past Google

Are you willing to invest in a more long-term and reliable organic traffic source for your website? Then let’s look at a search engine that can assist you in increasing your traffic.

Interview an Influencer or Get Interviewed by a High-traffic Website

Have you heard of Tim Ferriss, the author of the Four-Hour Work Week?

His podcast is nowadays a staple content type that he provides to his viewers. Tim’s show has world-class performers who share their insights on a variety of topics, and he is well-liked on social media. Do Tim’s fans enjoy the show? So far, the show has received over 50 million downloads. On most days, it’s the most popular business podcast on iTunes.

Interviews, whether on video or audio, are inherently conversational, lively, and engaging. The great aspect is that it’s a win-win situation for both sides. The interviewer is exposed to a new audience, while the interviewee is able to provide his website visitors with new fascinating and authoritative information. You can ask an industry influencer to share your interview with their followers on social media if you interview them. Consider the organic traffic you’ll get from their social media followers, which number in the hundreds of thousands. Consider the level of interest generated by a prior Derek Sivers interview on the Tim Ferriss Show. Derek shared the show’s URL with his 283K followers on Twitter. It won’t hurt if you establish a relationship with the influencer as a result of the interview.

Similarly, being interviewed by a high-ranking website can result in a significant increase in search engine traffic. Harsh Agrawal’s blog, Shoutmeloud, received 35,000+ views in a single day after he was profiled by YourStory. That was the blog’s most popular search engine traffic source (with 600,000+ monthly visitors). Because interviews provide consolidated value, they can be used as a long-term lead generating source for your company. Consider how many bloggers you’ve learned about through interviews on YouTube and other high-authority websites.

You may also conduct a Reddit AMA if you have a very compelling storey to tell. Mateen’s AMA got about generating $85,000 in profit by selling TeeSpring shirts/hoodies received 2000 page views. He also boosted the number of visitors to his website on a daily basis.

By registering as a source with HARO, you can also answer queries from journalists. On HARO, Christopher from Snappa came across this question from Inc Magazine about the future of content marketing. He swiftly responded with a thorough response. He was mentioned in Inc a few weeks later as a result of this. HARO is an excellent strategy to have your brand mentioned on authoritative news sites such as Entrepreneur and Inc. Those backlinks will enhance your search engine traffic and increase your marketing strategy by improving your reputation in Google’s eyes. Contact an SEO agency to find out how you can do this and how they can manage it for you while you work on the bottom line of your business.

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Increase Online Business By Hiring SEO Experts

Looking to set up a business or are you already an established but looking to increase your presence online? First and foremost requirement for this is to get a website for your business. A website should tell about the work of your enterprise and should be easy and user friendly with no technical glitches.

To make an online presence one must cater to SEO enabled web pages on its website. When looking to create SEO enabled web page one must contact an SEO Expert who knows the details of his work and can get you a visibility on various search engines.

If you are based in Gold Cost, Australia it is highly recommended you should look out for professional services offered by SEO Expert to enable your website to achieve a high online presence. In today’s new era of the internet for any venture to succeed it is essential for them to own a website of their venture and to increase the visitors of a website, the website should be visible on various search engines.

When looking for a SEO Expert to carry out the work for you, please consider the following points before hiring anyone:

Professional: The expert should be highly professional and should hold an expertise in the area. You cannot expect to receive the best output with an individual with average or mediocre skills. Check the background of the individual or SEO expert service that you are being provided.

Significant Experience: It is important for you to consider the individual for your SEO needs to hire the individual who has a significant amount of experience in the field and knows how to achieve the desired results. You cannot afford to consider a fresher as he might not have worked in the field and the results might not be as desirable as you expect them to be.

Budget Constraint: It is always advisable to discuss the budget of the SEO service in advance to avoid any confusion in future. One must compare prices across the industry to avoid getting duped. One should always take a specific budget constraint into consideration before locking the deal with any expert.

Local Industry Experience: It is important to hire an individual who has knowledge regarding the local industry. He will know what it is like to consider for achieving visibility online in a specific market.

Ongoing support and services: Once the work of the SEO Expert is completed, he should be available for any further queries in the future. It is important to discuss regarding any services required in the future. All such requirements should be discussed in advance.

Monthly Analysis: The SEO Expert should provide you with the monthly analysis of the keyword positions on the website. It is essential to note the position and visibility of the website on various search engines after and before availing the services from the SEO expert.

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Top Five Keywords Research Tools

SEO or search engine optimization is all about keyword research and finding the optimum keywords to get search engines to place your web pages in front of your potential customers. Assuming you have a quality product and are giving quality content to those who subsequently visit your site, then by following this quick guide you should be able to start finding the best ways to find the keywords that are critical to succeed with your website.

There are two main two types of keyword research tool that can help with your overall web strategy that uses the seed keywords to find profitable keywords and the competitor based keyword research which finds proven keywords from other similar sites to drive your traffic.

The five best tools for SEO are below:

The Google Keyword Planner tool is the first on the list because it is one of the best and most commonly used keyword research tools available. One of the main reasons it’s so popular is that it is free and also, it is directly integrated with Google AdWords.

You can create your AdWords Account for free and then start using this Google Keyword Planner Research Tool which has all the information on Google the largest search engine.

This is the best for people who are just starting out and the early stages of your SEO on your website.

Semrush is the number 2 choice as it is the easiest keyword research engine for bloggers. You place in your or your competitor’s URL and it will give you all the ranking keywords for that site.

It will give details on the traffic stats, search engine reports, AdSense CPC and many other details to help you manage your SEO campaign. Semrush is offering a 14 day completely free trial.

Ahrefs Keyword Explorer tool is number 3, it is one of the most popular keyword tools and uses clickstream data to show how many clicks you can get from a given keyword on the search engine. Many key words have a large amount of traffic but few clicks. It is possible to create a keyword list directly from Ahrefs dashboard with a trial of 7 days for $7 it is great value.

Long TailPro is at number four, being another very popular keyword tool. This paid tool is great for niche sites and features an amazing and very detailed keyword analysis feature as well as a competition checker which will help you to choose the right keywords to drive high quality traffic to your web page. They are also offering a $30 discount.

KW finder is number 5. This tool is totally dedicated to keyword research. Although they are very new they are one of the fastest growing SEO tool companies, mainly because they help you find the right keywords that will drive highly targeted traffic to your site. It uses a question based keyword research option to help you find long tailed keywords quickly that are related to problem solving. This type of problem solving content helps to bring quality, targeted traffic to your site and increase click rates and conversions.

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Importance of XML Sitemap in SEO

It is important to understand what XML Sitemap is and why significance it has for SEO. The website is considered as the house and the pages of the site are considered as the rooms of the house. The XML Sitemap is like a blueprint of the house or the Map of the House. It works as the sitemap of the so-called house and the web pages as its rooms. It helps Google to make it easy for the proverbial home inspector for the web-enabling it to rapidly and effortlessly discover all the rooms within your house. It is significant and plays an important role in SEO because the sitemaps help to make it at ease for Google to catch your site’s pages. It is very important as Google gives ranking to the web pages also not merely websites.

There is no disadvantage and drawback at all of using the Sitemap and it helps in improving the SEO of your website, therefore, they are highly advocated and recommend to be used.

Sitemap.xml file is particularly and especially important in cases of:

All the websites and its pages are fashioned dynamically especially on e-commerce sites and financial sites.

It has been observed that in case the site is not well-structured it will not generate well-linked or internal links. Many of the sites have got fewer external links or are a new or newly developed site just started “live”.

In case of large or the heavy sites, they are many archived contents and they may not be well-linked and well-connected.

Other XML Sitemap Properties and Considerations

XML Sitemap Configuration and Formatting:

the content management systems of the websites provide the facility to inevitably generate an XML Sitemap. In case, one uses these programs or in other words an auto-XML Sitemap generator, it is important to ensure that the output remains in the desired and correct format and is also error-free. E.g. Google lays down the guidelines and requires all XML Sitemaps are in compliance and adherence to the specific protocol or the Sitemap Protocol. For the purpose of Sitemap Verification, after a generation or the creation of the XML Sitemap and needs to be uploaded to the web server, you will be looking for the search engines. Google enables and makes its easier with the help of

Google Webmaster Tools. One needs to ensure that the Sitemaps are in the appropriate and correct format and are properly uploaded on the web server before verifying the attempt to upload.

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SEO Factors to Be Considered While Making a Website

SEO is the most important aspect for any website. In this article I will elaborate on the importance of SEO in website development and what SEO factors to consider while developing / designing a website.

1. FAST LOADING TIMES – The most important factor and Google recognizes it. It does not penalizes websites that are slow, but it rewards websites that are fast. Make sure your code is manageable and your client side is rendered fast.

2. SEO Friendly Content – Keep a mixture of images, text and animations. Google loves rich content. Gone are the days, when search engines preferred text. These days, Google will giveyou preference if your content has a video embedded in it. Rich content ranks faster these days.

3. SEO FRIENDLY URLS – Query parameters are good for development but bad for SEO, make sure you have the option of writing a keyword rich URL for that is a ranking factor in Google search result pages.

4. TITLE TAGS, META TAGS, META DESCRIPTION – If you can use a plugin that’s good, but if you have a custom stack development, be aware of these field. Provide provisions on every page to put in these fields.

5. H1, h2 tags – These tags help search engines understand the topic of the underlying content. Google still uses H1 tags to determine relevance. Use these tags to defined your content. Be careful there should be only 1 h1 tag on your page.

6. SITEMAP XML – an XML sitemap is to be submitted to Google webmasters account for faster indexing of your website pages. Make a provision to auto generate or manually generate these sitemaps for fasting indexing by search engine bots.

7. ROBOTS.txt – This file contains an important declaration. It tells the bots about pages that you want indexed when a search engine bot comes looking. It is upto search engines to honor requests mentioned in ROBOTS.txt

8. REMOVE DUMP TEXT / PAGES – Do remember to delete pages, that you used while making the website. This might include images, lorem ipsum passages. Stuffing your website with dump text is not going to help at all.

9. Image ALT Tags – A search engine bot cannot ready your image, but it can only read the alt text of your image. Make provision in your website code to put alt – tags for it is one of the most important factors in SEO.

10. BLOG – Google loves a website that is fresh. Fresh content is ranked higher than stale ones. By maintaining a blog, not only you can build a community of followers, but it helps a lot in website SEO. Make a provision for blog on your website.

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Local SEO Best Practices for Your Business Website

Local search engine optimization isn’t a single strategy you implement to boost your website to the top of search engine rankings. Its powerful digital marketing strategy for business owners wanting to sell to local customers that combines a variety of best practices for SEO. Meaning, if you’re going to increase your local ranking and ensure you are not losing your customer to your competitor – implement local SEO strategies. Local SEO isn’t different from the regular SEO. It’s just that we using keywords that are more relevant to the local audience.

Your SEO checklist for your small business website

Content Rules

Search engines love content that is compelling and fresh. If you want to rank well in local search results, you need to publish new high quality website content as often as possible. Having a local SEO strategy is essential from the very beginning of your planning process. Plan your content strategy based on the keyword research. Your website content should be engaging and useful to your audience. Think of it this way: When many people come to your website using a particular search term, search engines monitor it – you will likely improve your search rankings. Include your keywords in the title tags and meta descriptions of your web pages. It’s observed, people tend to click on the links that have a keyword in it instead of the one which doesn’t.

Optimize NAP Information

After creating content that is optimized for your local search results, optimizing your NAP (Name, Address, and Phone Number) across your web presence is the most crucial factor. Wondering why? Well, search engines can pick up your NAP information from anywhere around the web. So, if you have different data on various sites, Google may not consider as a single entity. Apart from that, the consistency and quantity of NAP is a ranking factor for local search. Also, think about it this way – if people see different business details across the web, they may get confused about which one is the correct one. Moreover, they may end up contacting your competitor who has more consistent business information. A consistent NAP can get you higher visibility in local search.

Go Mobile

Do you log in to your laptop each time you what to search for something? No, right? You would instead pull out your phone or tablet go on the internet to find whatever you need. That’s what your customers would do too. Moreover, if your website gives a poor mobile user experience, they would get frustrated. In April 2015, Google rolled out a mobile-friendly algorithm and website that fail to comply with Google’s Mobile Friendly guidelines will result in losing mobile search traffic. Not only that, Google penalizes the sites which are not optimized for mobile devices. It can drastically hamper your mobile search results ranking. Google even provides tools to determine the mobile-friendliness of your website. Optimize your site for mobiles and embrace the traffic from those small screens out there. A mobile friendly website is also SEO friendly.

Provide Simple and Easy-To-Use Navigation

The website’s navigation is like a roadmap to your site. It is a factor that will decide how quickly a visitor finds what they’re looking. If people are getting frustrated leaving your website, it will result in an increased bounce rate. It will not only impact your user engagement but will also result in the loss of a potential client. Put time to think through and design website navigation that is easy for a visitor to use to find what they want. Plan your website architecture and based on it create website navigation. It will help you to have clarity of what should go where and which pages need to be interlinked.

Link Building is a Must

Search engines count a link back to your site a “vote of credibility”. It means, there is a possibility that search engines would show your site to the searches for the particular keyword. Links are like trust and authority. You will naturally have few links, but link building activity can increase the number of websites linking to your site and furthermore your website ranking. You can outreach websites with relevant, high-quality content that have good authority to link back to your website. It will help your small business to build online exposure, attract more customers and increase your website ranking. Link building demands regular outreach and follows up. It can be daunting, but in the process, you are acquiring quality links for your website and foster new relationships.

Last but not the least…

Local SEO is often complicated. An effective local SEO strategy is never truly complete. Along with optimizing your website, social media can also help you improve your search engine ranking. Search engine optimization and your website’s ranking are interlinked. Following these basic best practices will lay a solid foundation from which to build upon.

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